BOWMAN GRAY STADIUM

Bowman Gray Stadium is one of the most historic and recognizable sports venues in the country and is nationally known for its legendary quarter-mile NASCAR short track. Located in Winston-Salem, the stadium has been a cornerstone of the community since 1937 and has hosted weekly racing for more than 70 years, along with football, special events, and community programming throughout the year.

Sportsman Solutions is proud to partner with the City of Winston-Salem to develop and implement a corporate sponsorship and naming rights program for Bowman Gray Stadium as part of the City’s broader portfolio of public venues. Our work focuses on identifying marketable assets, valuing sponsorship opportunities, and securing long-term corporate partnerships that support the continued success of the historic venue.