CAROLINA CLASSIC FAIR/FAIRGROUNDS

The Carolina Classic Fair is one of the largest and longest-running annual events in the region, drawing hundreds of thousands of visitors each year to the Winston-Salem Fairgrounds. The Fairgrounds serve as a year-round destination for community events, trade shows, concerts, sporting events, and exhibitions, anchor by facilities such as the Fairgrounds Arena and Event Center. Together, the Fair and the broader Fairgrounds campus play an important role in the cultural and economic activity of Winston-Salem.

Sportsman Solutions is proud to partner with the City of Winston-Salem to develop and implement a comprehensive corporate sponsorship and naming rights program for the Carolina Classic Fair and the Winston-Salem Fairgrounds. Our work focuses on identifying marketable assets, establishing clear sponsorship valuations, and securing long-term corporate partnerships that enhance the visitor experience while supporting the continued growth of these important community assets.