WINSTON-SALEM

Sportsman Solutions entered into an agreement with the City of Winston-Salem to lead corporate sponsorship and naming-rights efforts for several of the city’s most iconic and high-profile public venues. This partnership includes the historic Bowman Gray Stadium, one of the most recognized short-track racing facilities in the country, along with the Winston-Salem Fairgrounds, which serves as a central hub for entertainment, athletics, and community activity throughout the year.

Together, these venues host a wide range of motorsports events, concerts, festivals, athletic competitions, trade shows, and special events that collectively attract hundreds of thousands of visitors annually from across North Carolina and the surrounding region. With a strong legacy, diverse programming, and a broad demographic reach, Bowman Gray Stadium and the Fairgrounds offer premier platforms for long-term brand exposure, authentic community alignment, and impactful partnerships that support both economic development and public engagement in one of the state’s most dynamic markets.